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In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch—the intuitive understanding of a deep, unmet need.

Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

International bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like those that launched the beloved Spanx and Goldieblox brands, Hunch is a guide to cultivating your intuitive powers, and a roadmap to getting from insights to ideas that fly, examining the less talked about and often unexplored intangibles of innovation—empathy, creativity, trust and uncertainty.

Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where "x" marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.

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Find  hunch  at these retailers:

Author

Bernadette Jiwa is a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling.

She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).

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Her last book Meaningful: The story of ideas that fly was featured in Inc Magazine’s Best Business Books of 2015.

It was also listed on Kevin Norton of Google Ventures list of Books for Product Managers, alongside; Thinking Fast and Slow, The Lean Startup, The Innovator’s Dilemma, Creativity Inc and Quiet—one of only two books by a female author to make the cut.

Her previous books made other ‘best ’ lists including LinkedIn’s 20 Books Every Marketer Should Read.

Bernadette’s popular blog TheStoryofTelling.com was voted Best Australian Business Blog in 2012 and has featured three times in Smart Company’s Best Australian Business Blog list, topping it in 2016.

Seth Godin named it as one of the marketing blogs he reads.

She has been named as one of the Top 100 Branding Experts to follow on Twitter and she spoke at TEDx in 2012 about ‘The Secret To Spreading Ideas’.

Bernadette’s work sees her advising, consulting with and speaking to entrepreneurs, business leaders and global brands, (like EA, LinkedIn, Zappos and Adidas). Bernadette works with them to intentionally create products, services and marketing that help them to matter to their customers.

Author

Bernadette Jiwa is a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Melbourne to New York (and everywhere in between).

Her last book Meaningful: The story of ideas that fly was featured in Inc Magazine’s Best Business Books of 2015.

It was also listed on Kevin Norton of Google Ventures list of Books for Product Managers, alongside; Thinking Fast and Slow, The Lean Startup, The Innovator’s Dilemma, Creativity Inc and Quiet—one of only two books by a female author to make the cut.

Her previous books made other ‘best ’ lists including LinkedIn’s 20 Books Every Marketer Should Read.

Bernadette’s popular blog TheStoryofTelling.com was voted Best Australian Business Blog in 2012 and has featured three times in Smart Company’s Best Australian Business Blog list, topping it in 2016.

Seth Godin listed it as one of the marketing blogs he reads.

She has been named as one of the Top 100 Branding Experts to follow on Twitter and she spoke at TEDx in 2012 about ‘The Secret To Spreading Ideas’.

Bernadette’s work sees her advising, consulting with and speaking to entrepreneurs, business leaders and global brands, (like EA, LinkedIn, Zappos and Adidas). Bernadette works with them to intentionally create products, services and marketing that help them to matter to their customers.

Reviews of Hunch

“This brilliant little book is sure to inspire the next new meaningful product or company.”

-Ivy Ross, VP Design at Google

“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas.”
—Chip Conley, Strategic Advisor at Airbnb

 

“This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
Chris Bruzzo, Chief Marketing Officer at Electronic Arts (EA)

 

“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
—Antonio Zea, Senior Director at Under Armour

 

“Empathy and intuition are the new killer app, and this book shows how to deploy them to astonishing results.”
—Carson Tate, author of Work Simply

 

“While data driven decision making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill.”
Steve Clayton, Chief Storyteller at Microsoft

 

“Your next brilliant insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into brilliant work.”
—Todd Henry, author of The Accidental Creative

 

“Like the very best business books, this one will get under your skin. The ideas persist, and you'll begin to see the world differently. My test for recommending a book is how often people come back to me with thanks for the find. With Bernadette's books, it happens a lot.”
—Seth Godin

 

“There is no better accolade I can give a book than to say that even before reading the last page, I’d already been influenced by the ideas within to guide my actions in managing our company. Some books demand immediate action, and that’s true of Bernadette Jiwa’s new book, Hunch: Turn Your Everyday Insights Into the Next Big Thing. While working on my review of Hunch, I decided to scrap the agenda I had drawn up for an early morning branding and strategy meeting.”
—Sally Haldorson, General Manager at 800-CEO-READ

Reviews of Hunch

“This brilliant little book is sure to inspire the next new meaningful product or company.”

-Ivy Ross, VP Design at Google

“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your most brilliant and boldest ideas.”
—Chip Conley, Strategic Advisor at Airbnb

 

“This book provides much-needed jet fuel for any leader of creative people. Bernadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
Chris Bruzzo, Chief Marketing Officer at Electronic Arts (EA)

 

“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
—Antonio Zea, Senior Director at Under Armour

 

“Empathy and intuition are the new killer app, and this book shows how to deploy them to astonishing results.”
—Carson Tate, author of Work Simply

 

“While data driven decision making is a crucial business skill, Bernadette reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this skill.”
Steve Clayton, Chief Storyteller at Microsoft

 

“Your next brilliant insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into brilliant work.”
—Todd Henry, author of The Accidental Creative

 

“Like the very best business books, this one will get under your skin. The ideas persist, and you'll begin to see the world differently. My test for recommending a book is how often people come back to me with thanks for the find. With Bernadette's books, it happens a lot.”
—Seth Godin

 

“There is no better accolade I can give a book than to say that even before reading the last page, I’d already been influenced by the ideas within to guide my actions in managing our company. Some books demand immediate action, and that’s true of Bernadette Jiwa’s new book, Hunch: Turn Your Everyday Insights Into the Next Big Thing. While working on my review of Hunch, I decided to scrap the agenda I had drawn up for an early morning branding and strategy meeting.”
—Sally Haldorson, General Manager at 800-CEO-READ

The Hunch Log

The Hunch Log is designed to help you to document your idea-discovery process from insight to opportunity. You can use it as both a note-taking tool and an idea record journal.

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Learn & Get Updates

Stay informed and inspired on the journey to creating your next big thing.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates from Bernadette's blog The Story of Telling.

Learn & Get Updates

Stay informed and inspired on the journey to creating your next big thing.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates from Bernadette's blog The Story of Telling.

Turn Your Everyday Insights Into The Next Big Thing
Turn Your Everyday Insights Into The Next Big Thing